21. May. 2015
Remember last year’s “space” child who greeted you at every step of the SEMPL conference? It certainly received a great deal of attention, since the readers of the Marketing magazin selected it as the best campaign of the previous year. Last year’s Reborn SEMPL was created by AV studio, which designed the identity of this year’s conference as well.
The slogan “Awake. Aware. Award. Awesome.” will be backed by a game of darkness and light drawing attention to the importance of being awake and aware as the key messages of this year’s SEMPL. The black background accentuates the neon inscription of the slogans, giving further focus on SEMPL arousing all senses in participants, as the creative solution was elaborated by AV studio.
The neon inscriptions highlighted in light blue in all SEMPL messages and communication channels will definitely not be overlooked. Just turn on your senses and tune in to the SEMPL frequency!