10. June. 2015
Daniel Knapp is the man who has an honour to
preliminary present the findings of the IAB Europe AdEx Benchmark study about
the state of digital advertising in Europe. He has always managed to put a
smile on the digital advertising players’ faces, since the digital advertising
market grew substantially, with double-digit figures, in the last five years.
This year was no different.
Daniel Knapp is young and
extremely experienced researcher and expert on advertising industry trends and
strategies, media consumption patterns and online privacy. As a director of
advertising research at a global information company IHS, he manages teams in
London and Shanghai responsible for forecasting and analyzing global
advertising markets and key companies across all media.
On behalf of IAB Europe,
IHS conducts an AdEx Benchmark study about online ad spend in Europe and Knapp
presents its findings at the annual Interact congress. 2014 was another
fruitful year for the online advertising industry: the European online
advertising market was worth €30.7bn and it grew by 11,6 %.
Knapp stated that even the
most mature online advertising markets in Europe sustain double digit growth,
clearly indicating the economic vibrancy of the sector. “Data is the growth
engine behind advertising that serves as a connective tissue between consumers,
media and brands,” stressed Knapp.
At the SEMPL conference in
Portorož, Knapp will explain how can data help advertisers to create efficient
online campaigns. He will be SEMPL's guest precisely in the year when Slovenia
achieved the highest online advertising growth in Europe. Do you believe in coincidence?