Creativity is something best practiced by embracing useful
characteristics of youth, observes Ian Wharton, Group Creative Director at the
ideas and innovation company AKQA from UK. But you don’t have to be young for
that. These characteristics lie within all of us. And he is going to prove it
to you – at this year’s SEMPL.
Ian
Wharton is not only an acclaimed creative director who was named an Art
Directors Club ‘Young Gun’, one of BIMA’s Digital Hot 100 and Campaign
Magazine’s A-List, he is also author of bestselling book Spark for the Fire: How youthful thinking unlocks creativity. As he
himself is extremely passionate about his work, he has also devoted his book to
all the people who are passionate about
what they want to do. So passionate it makes them mad enough to think they can
impact the world for the better by doing it.
He is also passionate
researcher of creativity at its best. He has an interesting clue for those who
want to excel: “This is the most extraordinary time for people with a desire to
make things. And now more than ever, youthful thinking can help spark the fire
of creativity.”
No matter if you are
young, old or something in between, you can spark the creative fire within
yourself. And Ian Wharton is going to help you discover your hidden youthful
treasures at the 17th SEMPL.