Categories - Sempl

YOU CAN SUBMIT YOUR PROJECT IN THE FOLLOWING COMPETITION CATEGORIES:

Strategic use of the media mix

Campaigns that are strategic and ingenious in their usage of media mix and communication channels. The jury will look for the integrated campaigns that show strategically and creatively strong implementation and effective use of the media mix. Rewarded campaign should deliver excellent results in terms of ROI and high level of involvement and engagement of the defined target group.

Innovative use of the communication channel

Communication projects which innovatively use or upgrade the specifics of a certain medium or projects which creatively and ingeniously transform objects or factors that primarily have a different function, into a medium or a communication channel.

Best targeted campaign

The jury will reward projects that show excellency in identifying and reaching its specific target group. This category is open to all campaigns that can be proven to successfully identify and target specific audience, both of demographic or specific nature (e.g. golf players, chocolate lovers etc.). The jury will focus on correctly implemented targeting, achieving a high response rate and inclusion of target group.

Best experiential campaign

Projects that are successful and creative in establishing a direct, experiential way to consumers, through sensory perceptions or personal experience. This category includes events, projections, sponsorship placement, guerilla marketing, BTL activities, direct mail etc. When done right it provides a sound affiliation with the brand, product or service and can result in increased brand image, awareness and loyalty. The experiences can be virtual or physical.

Best use of the digital world

Projects that creatively use all the opportunities of the digital environment, including web, mobile, tablets, IPTV etc. The jury will reward the campaigns that will show the most efficient and correct definition of target group and will be executed through excellent use and combination of different digital platforms.

Best social media campaign

Projects that are showcasing innovative and creative approach in fields of social media networks and are exceptional in understanding online consumer behavior. The rewarded campaign should be very target orientated and has to show fantastic results in terms of community building, involvement, engagement and high response rate from target group.

Best use of mobile

Projects that demonstrate how the use, interpretation, analysis or application of data influenced media planning and its execution and resulted in the outstanding campaign outcome.

Best use of data or research initiative

Campaigns that provide evidence showing the influence of research or use of data on media planning and implementation as well as its impact on the outstanding campaign outcome. Research can be both qualitative or quantitative.

Best new media / media format

This category includes new media and new media formats that enable advertisers better, more innovative and distinctive communication with consumers. Category is open to media owners, production companies, agencies etc.

TOP SEMPL: Future Media Star of 2015

The Future Media Star award seeks to recognise a young individual (under 32) who, in the opinion of the judges, has made a lasting and significant contribution to the media industry in his country of origin, whether with his/her year-to-year contribution or with a single, outstanding project.

Applications can be submitted by the candidates themselves or by the 3rd party over nomination form.

This category is open to all staff at media agencies, media departments or media owners, under the age of 32 on the 31st of October 2015.

The winner is selected by the organizer and the jury.

Nomination form (498 KB)

TOP SEMPL: Media Manager of 2015

The Media Manager Award seeks to recognise the media owner or media manager (CEO) who has made significant contribution and long lasting impact on the media industry in his/her country of origin or abroad.

The winner is selected by the organizer and a special jury consisting of eminent individuals from the media industry or business.