The 17thregional conference on media trends SEMPL will be held on 26 and 27 November
2015 in Portorož. It will focus on trends influencing the present and shaping
the future of the media and communication industry and all its players. The key
topics of this year’s conference are best described by its slogan “Aware.
Awake. Award. Awesome.”
Ljubljana,
21 May 2015 – The SEMPL media trends conference is an internationally
recognised educational event intended to present current media trends in the
Adriatic region and beyond, and to analyse best practices. Since 1998, the
event has been organised by Media Pool, one of the largest media buyers in
Slovenia. SEMPL draws more and more participants every year, both from Slovenia
as well as other countries in the region, particularly Croatia and Serbia. Last
year’s conference was attended by more than 900 participants who are in one way
or another related to the media industry – from media sales representatives,
media planners and strategists, marketing communications managers and creatives,
media solution designers, and many more important players tailoring and
following media trends.
Last
year’s SEMPL, with its “Reborn” slogan, was dedicated to the rebirth of the
media and communication industry and the people working in it, while this
year’s SEMPL is taking a step further. In line with its red thread “Aware.
Awake. Award. Awesome, the focus of the conference will be on media trends
which have not only awaken, but also evolved and flourished. As last year, the
visual identity of this year’s SEMPL was created by Slovenian advertising
agency AV studio.
Which “one-click trends” are worth the
attention?
As Valerija Prevolšek, CEO of Media Pool
and President of SEMPL, pointed out we are now all slim, reborn, reformed in
one way or another and future-oriented, but this is also the only way. “What is
then the difference between the good and the best? What can SEMPL possibly offer,
when knowledge is available at every click?” asks Mrs. Prevolšek, while
providing a simple answer: “It’s 'that something'. That something what we usually
call a sixth sense, or what we feel when we get the right idea or when we
simply know we are looking at the ‘next big thing’.”
In her
words, SEMPL participants will feel which trends available at a click are those
that are truly worth waiting for, seizing and pursuing. “We will awake
everything we know and manage, and look at it from new perspectives. We’ll listen
to those who not only feel trends, but also live them, and give Sempler Awards
to the trendsetters. Be awake
and aware. Feel the trends and this year’s SEMPL,” Prevolšek comments this
year’s topic of the conference.
Every
year, the Sempler Awards competition for the best media strategies of the year
takes place within the scope of SEMPL. Media strategists, brands and media
companies from the entire Adriatic region present their best projects,
competing for golden Semplers and the highest awards – the Grand Sempler for
the best media strategy of the preceding year. This year, the competition will
be spiced up and extended to new categories, which will cover modern
communication channels and media formats to an even greater extent.
More
information: Simona Kruhar Gaberšček, Public
Relations Manager, e-mail pr@sempl.si,
mobile 00386 041 86 77 77, www.sempl.si.