Sempler
Awards, competition for the best media strategies of the year in the Adriatic
region, featured at the media trends conference SEMPL, added three new
categories: best use of mobile, best use of data or research initiativeand best new media/media format.
Thus, at this year's SEMPL on 26 and 27 November 2015 in Portoroz, Slovenia,
the winners of nine Gold Sempler Awards and the main Grand Sempler Award will
be revealed.
Ljubljana, 18 June 2015 – Sempler, a regional
competition for the best media strategies of the year, will be held for the
thirteenth time under the auspices of the media trends conference SEMPL. Each
year more media projects from the Adriatic region compete for these prestigious
awards; last year, the agencies, clients and media from Slovenia, Serbia,
Croatia and even Bulgaria showcased their best media practices. In 2014, the
international jury awarded the main prize, the Grand Sempler, to the
high-profile multimedia campaign “Living my life” (“Živim lajf”) with a
Slovenian rapper Zlatko, the brand ambassador of Sveta vladar by Slovenian bank
Nova KBM, which was created and executed by the agencies Pristop, Renderspace
and Pristop Media from Slovenia.
With an aim to more thoroughly capture new
communication channels and media formats, the organizer of the conference SEMPL,
Media Pool, introduces some new features in this year’s Sempler Awards
Competition. The existing six categories (strategic
use of the media mix, innovative use
of the communication channel, best
targeted campaign, best experiential
campaign, best use of the digital
world, and best social media campaign)
will be joined by three new categories, namely best use of mobile, best use of data or research initiativeand best new media/media format.
In the new category best use of mobile the campaigns that innovatively reach and engage
consumers, using any of the mobile channels, could be entered. Each mobile
media format will be considered, including mobile apps, mobile sites, mobile
content or any other form of mobile advertising. The jury will be seeking
campaigns that have used mobile platforms in a creative and engaging way to
achieve excellent results based on clear objectives.
In the category best
use of data or research initiative the campaigns that provide evidence
showing the influence of research or use of data on media planning and
implementation as well as its impact on the outstanding campaign outcome will
be competing. Research can be both qualitative or quantitative.
Entries in the third new category best new media/media format include new media and new media formats,
which enable advertisers to have better, more innovative and distinctive
communication with consumers. Category is open to media owners, production
companies, agencies, etc.
“There are many excellent media projects emerging
throughout the Adriatic region, for which the Sempler Awards Competition is
intended. With the extension of the categories we would like to encourage the
application of entries in order to reward even more excellent strategies. In
the coming years we are planning to add even more categories and awards so the
Sempler Awards Competition will be even more diverse," said Valerija Prevolšek,
the president of SEMPL and CEO of Media Pool.
For the agencies, media strategists, advertisers and
media, the Sempler Awards Competition will be open from the 1st of
September 2015 onwards.