The organisers of
the regional media trends conference SEMPL released the names of the 9-member
jury for the Sempler Awards, competition for the best media strategies of the year
in the Adriatic region. Marko Vičič, partner and executive creative director in
the Slovenian advertising agency Futura DDB, will lead the jury. The winners of
the nine Golden Sempler Awards and the main Grand Sempler Award will be
revealed at SEMPL on the 26th of November in Portoroz, Slovenia.
Ljubljana, September 17,
2015 – Agencies, media strategists, advertisers and media companies, which will
enter their media projects to the 13th Sempler Awards competition for the best
media strategies of the year, now have a chance to win nine Golden Sempler
Awards and the main prize Grand Sempler Award. The organisers of the Sempler
competition, featured at the media trends conference SEMPL each year, added
three new categories this year to the existing six. Thus, the Semplers will be
awarded in nine categories as follows: strategic use of the media mix,
innovative use of the communication channel, best targeted campaign, best
experiential campaign, best use of the digital world, best social media
campaign, best use of mobile, best use of data or research initiative and best
new media/media format.
The nine jury members are
all renown media and communications experts from the Adriatic region. The
president of the Sempler jury is Marko Vičič, partner and executive
creative director at Slovenian Futura DDB, and other members are Radovan
Aleksić, commercial director for advanced media services at Serbian digital
agency Drive, Damir Ciglar, founder and CEO of advertising agency Imago
from Croatia, Filip Dimitrov, client service director at New Moment
Macedonia, Katja Kek, executive director for marketing and development
at Mercator, Ksenija Latković Kozarac, managing director of Croatian
media agency OMD, Joško Mrndže, country manager at Google Adriatics, Gordana
Periškić, executive marketing director at Podravka from Croatia, and Toni
Tomašek, creative director at Publicis Groupe Slovenia.
The jury will judge the
media strategies according to five fundamental criteria, namely a concept of
media campaign, proper targeting and understanding of the consumer, a
comparison between the objectives and results (ROI), innovation in the search
for (new) communication channels and the level of activation and motivation of
the target group through the media strategy and execution.
As Marko Vičič, the
president of the Sempler Awards jury said, a good and effective media strategy is mainly
characterized by its ability to integrate a target group as today's consumers
or media users are increasingly demanding and their expectations rise
accordingly.