The 17th SEMPL which
will take place on the 26th and 27th of November 2015 in Portorož, Slovenia,
will host more than twenty renowned international speakers who will focus on
current trends in media, communication and marketing. Participants will also
benefit from the opportunity to deepen their knowledge at five workshops on
more effective advertising.
Ljubljana,
November 5, 2015 – In line with its slogan 'Awake. Aware. Award. Awesome.' the
17th media trends conference SEMPL is aimed to discover innovations that shape the
media and communications landscape. In two days, over twenty international
speakers will present their thoughts and views on current developments in the
media, communications and marketing.
Day 1: The Unbreakable Rules of
Marketing and Adaptability in an Era of Rapid Change
SEMPL
will kick start with an opening keynote of Cathey
Armillas, Expert Marketing Strategist from the USA who will discuss the
eternal rules of marketing presented in her book The Unbreakable Rules of Marketing: 9 ½ Ways to Get People to Love You.Phil Shaw, Head of Digital &
Innovation at Ipsos Connect from UK, will then talk about how can brands cut
through the information clutter and get people's attention, while Les Binet, the master of advertising
effectiveness from adam&eveDDB, will present his findings on what works in
advertising and what does not. In the following Executive Talk, Marjan Novak, Editor-in-Chief of
Marketing Magazin, Slovenia, will have a debate with Srdjan Šaper, Founder and CEO of I&F McCann Group from Serbia,
about his music career as well as his advertising business path.
Change
is inevitable, progress is not, claims dr. Max
Mckeown, writer, consultant and researcher from UK who will emphasize the
importance of adaptability to changes in the environment, and Mats Persson, COO of Adform from
Denmark, is going to stress the challenges brands face in the era of
programmatic advertising.
The
program of the 1st day of the conference will be concluded by a panel, entitled
'No Risk No Fun', with the already mentioned guests Cathey Armillas and Mats
Persson, joined by Matt Longstaff,
Associate Creative Director at AKQA from UK, and hosted by Barbara Modic, Managing Director of Pristop Media, Slovenia.
In
the evening, the Sempler Awards Ceremony will reveal the best media strategies
in the Adriatic region.
Day 2: Marketing Automation and
Advertisers' Expectations Towards the Media (and vice versa)
The
2nd day of SEMPL will start with a presentation of Daniel Knapp, Senior Director at IHS, UK, about the revolution of
the automated advertising that reconfigures power relationships in the
advertising value chain and has significant impact on the future of the
media. The digitalisation of advertising is also related to online fraud,
the topic that Niall Hogan, UK
Managing Director at Integral Ad Science, will devote his attention to and give
advice on how to control media quality online.
Whether
advertisers expect too much from the media, will be discussed by Robert Čoban, Co-founder and President
of Color Press Group from Serbia, while Maximilian
Münch, German photographer and Social Media Strategist, specialised on
Instagram, is going to present his views on the differences between traditional
advertising and successful campaign on Instagram. Mike Bevans, Director of Advertiser Product Marketing at Yahoo!
from UK will reveal how to to tap into data for more effective digital marketing,
and Matt Longstaff from AKQA as the
last speaker at SEMPL17 will explore creativity on the edge of possible.
Five workshops on more effective
advertising
In
parallel with the main program of SEMPL there will be five workshops. On
Thursday, the 26th of November, Saša
Stanković, Digital Strategy Expert at Pro Media Group from Croatia,
is going to show-case how to set up an effective mobile advertising
campaign, followed by the workshop about Google Tag Manager, which will be
presented by Zorin Radovančević,
Marketing and E-Commerce Project Manager at Escape from Croatia. Nika Papić and Tilen Šali, Founders of the Slovenian digital agency Ideaz, will
then conduct a workshop on advanced Facebook
advertising for brand managers.
On
Friday, the 27th of November, participants at the workshop of the lecturer and
consultant Brigita Lazar Lunder and Tadej Rovtar, Senior Account Manager at
Httpool, are going to learn how to become a LinkedIn's All Star, and Nataša Mohorč Kejžar, Director of Ipsos
Slovenia, will present 10 rules of effective TV advertising.