A
nine-member international jury for the thirteenth Sempler Awards Competition
for the best media strategies of the year selected 34 finalists from all the
entries. 25 shortlisted entries come from Slovenia, 6 from Serbia and 3 from Croatia.
Among the agencies with the most shortlisted entries are OMD OmnicomMediaGroup
and Pristop Media, and among advertisers Renault and Mercator.
Portorož, November
25, 2015 – A nine-member international jury for the Sempler Awards, competition
for the best media strategies of the year in the region, met today in Portorož.
The jury, led by Marko Vičič, partner and
executive creative director at Slovenian Futura DDB, with other jury members Damir
Ciglar, founder and CEO of advertising agency Imago from Croatia, Filip
Dimitrov, client service director at New Moment Macedonia, Katja Kek,
executive director for marketing and development at Mercator, Nermina
Kelić, managing director of Universal Media
Sarajevo, Ksenija Latković Kozarac, managing
director of Croatian media agency OMD, Joško Mrndže, country manager at
Google Adriatics, Gordana Periškić, executive marketing director at
Podravka from Croatia, and Toni Tomašek, creative director at Publicis
Groupe Slovenia, selected 34
finalists from all the entries submitted.
Among 34
shortlisted media strategies, most of them, 7, were created by media agency OMD
– OmnicomMedia Group in cooperation with Publicis for the client Renault. The
second one is Pristop Media with six shortlisted entries that were created in
cooperation with Pristop for the clients Mercator, Bramac and Telekom
Slovenije. Among Serbian media agencies, OMD Media fared best with two
finalists.
The Sempler
Awards in nine categories, the Grand Sempler for the best media strategy of the
year as well as two TOP SEMPL Awards for the Media Manager 2015 and Future
Media Star 2015 will be presented at the media trends conference SEMPL, which
starts tomorrow,
The following table indicates the number
of finalists in each of the nine categories.
|
Categories
|
Finalists
|
|
Strategic use of the media mix
|
5
|
|
Inovative use of the communication
channel
|
4
|
|
Best targeted campaign
|
8
|
|
Best experiential campaign
|
7
|
|
Best use of the digital world
|
4
|
|
Best social media campaign
|
2
|
|
Best use of
mobile
|
1
|
|
Best use of
data or research initiative
|
1
|
|
Best new media
/ media format
|
2
|
|
TOTAL
|
34
|
All shortlisted
entries are published on the SEMPL website.