27. November. 2015

Grand Sempler goes to ... Imago from Croatia!

From among 34 shortlisted entries, the Sempler Awards Jury choose the best media strategies in the region and presented nine Golden Semplers and the Grand Sempler. The winner of the highest award, Grand Sempler, is the advertising agency Imago from Croatia for “A consonant for Life”, created for a Croatian Association Transplant.

Portorož, November 26, 2015 – Grand Sempler, the highest award of this year's Sempler Awards Competition for the best media strategies in the region, went to advertising agency Imago from Zagreb, Croatia, for the campaign “A Consonant for Life” of Croatian Association Transplant.

The aim of the campaign “A Consonant for Life” was to raise awareness about the importance of decision to donate organs, to express support for all those who are waiting for organ transplants and to thank all the donors and their families who helped save lives. To achieve this objective the agency created an application that helped Facebook users to express their consent to organ donation by metaphorically “donating” a part of their names. Many media, companies and brands supported the campaign by “donating” a consonant from their names and logos.

“The jury has unanimously decided which campaign deserves the Grand Sempler. With its simple idea and small budget, “A Consonant for Life” succeeded to achieve an extraordinary activation of the media, social networks and general public,” said the Jury President Marko Vičič, partner and executive creative director at Futura DDB. He added that all the shortlisted entries were on a very high quality level, since they stood out for their uniqueness and creativity.

The winner of the Golden Sempler in the category strategic use of media mix is a Croatian media agency OMD Media in cooperation with advertising agencies Innovo DDB and Drap for the “McDonald’s Breakfast Campaign”. Slovenian media agency OMD – OmnicomMediaGroup and advertising agency Publicis won two Golden Semplers for »Renault Z. E. Taxi« in the categories innovative use of communication channel and best experiential campaign.

The Golden Sempler in the category best targeted campaign went to “VIP Back2school promo 2015” that was created by U. M. Universal McCann, Real Grupa and Grey for Croatian mobile operator VIP. In the category best use of digital world the winner was “Itak Power of Words Plug-in”, created by the media agency Pristop Media and the advertising agency Pristop for Telekom Slovenije, and in the category best social media campaign the award was presented to Pristop, too, for the “Power of Words” campaign of Telekom Slovenije.

In the category best use of mobile the winner was the “Bank Augmented Reality Banker” app created by Direct Media from Serbia for the Telenor banka. The digital marketing agency Red Orbit won the Golden Sempler in the category best use of data or research initiative for “Ticket reservation done right” created for Adria Airways and in the category best new media/media format the award went to Pristop for “The Trunk Theater” and the client Mini teater.

At the evening ceremony at the end of the first day of the SEMPL17, special TOP SEMPL awards were presented in addition to the Grand Sempler and nine Golden Semplers. The Media Manager 2015 is Pavel Vrabec, Director General of Pro Plus, and the Future Media Star 2015 is Maša Smonig, media planner at OMD, Slovenia.

Below are all the winning campaigns with the agencies and credits. The winners are also published on the SEMPL website.