From among 34 shortlisted entries, the Sempler Awards
Jury choose the best media strategies in the region and presented nine Golden
Semplers and the Grand Sempler. The winner of the highest award, Grand Sempler,
is the advertising agency Imago from Croatia for “A consonant for Life”,
created for a Croatian Association Transplant.
Portorož, November 26, 2015
– Grand Sempler, the highest award of this year's Sempler Awards Competition
for the best media strategies in the region, went to advertising agency Imago
from Zagreb, Croatia, for the campaign “A Consonant for Life” of Croatian
Association Transplant.
The aim of the campaign “A
Consonant for Life” was to raise awareness about the importance of decision to
donate organs, to express support for all those who are waiting for organ
transplants and to thank all the donors and their families who helped save
lives. To achieve this objective the agency created an application that helped
Facebook users to express their consent to organ donation by metaphorically “donating”
a part of their names. Many media, companies and brands supported the campaign
by “donating” a consonant from their names and logos.
“The jury has unanimously
decided which campaign deserves the Grand Sempler. With its simple idea and
small budget, “A Consonant for Life” succeeded to achieve an extraordinary
activation of the media, social networks and general public,” said the Jury
President Marko Vičič, partner and executive creative director at Futura
DDB. He added that all the shortlisted entries were on a very high quality
level, since they stood out for their uniqueness and creativity.
The winner of the Golden Sempler in the category strategic use of media mix is a Croatian media agency OMD Media in
cooperation with advertising agencies Innovo DDB and Drap for the “McDonald’s
Breakfast Campaign”. Slovenian media agency OMD – OmnicomMediaGroup and
advertising agency Publicis won two Golden Semplers for »Renault Z. E. Taxi« in
the categories innovative use of
communication channel and best
experiential campaign.
The Golden Sempler in the
category best targeted campaign went
to “VIP Back2school promo 2015” that was created by U. M. Universal McCann,
Real Grupa and Grey for Croatian mobile operator VIP. In the category best use of digital world the winner was
“Itak Power of Words Plug-in”, created by the media agency Pristop Media and
the advertising agency Pristop for Telekom Slovenije, and in the category best social media campaign the award was
presented to Pristop, too, for the “Power of Words” campaign of Telekom
Slovenije.
In the category best use of mobile the winner was the “Bank
Augmented Reality Banker” app created by Direct Media from Serbia for the
Telenor banka. The digital marketing agency Red Orbit won the Golden Sempler in
the category best use of data or research
initiative for “Ticket reservation done right” created for Adria Airways
and in the category best new media/media format the award went to Pristop for
“The Trunk Theater” and the client Mini teater.
At the evening ceremony at
the end of the first day of the SEMPL17, special TOP SEMPL awards were
presented in addition to the Grand Sempler and nine Golden Semplers. The Media
Manager 2015 is Pavel Vrabec, Director General of Pro Plus, and the
Future Media Star 2015 is Maša Smonig, media planner at OMD, Slovenia.
Below are all the winning campaigns with the agencies and credits. The
winners are also published on the SEMPL website.