8:00 - 9:30 Registration
9:00 - 10:00 Wake Up Coffee With Delo on the Terrace
9:30 - 10:00
Warm Up With Naida: Start Me Up or Rock'n'Roll In Media Trends
Naida Kundurović, Host and Producer, Bosnia and Herzegovina
10:00 - 11:15
The Unbreakable Rules of Marketing
Marketing is about getting people to love you. Love for you, your ideas, your products, your services, your organization...The Unbreakable Rules of Marketing will show you how to get that love. Cathey will answer why organizations don’t stand a chance without a strong brand and what you need to maintain one. She will show you how to evoke emotions to engage people and create a unique differentiator and what tools you need to develop a strategy for your marketing, so you don’t waste time, effort and money on useless tactics.
Cathey Armillas, expert marketing strategist, international speaker, author, USA
11:15 - 11:40 Creative break by Atlantic grupa
11:40 - 12:00
"The Attention Deficit: How Brands Can be Heard in a World of Media Overload"
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. How can brands cut through and build connections with people when the choice of what to engage with is so vast? We will investigate how technology and media are impacting attention, how can brands get attention and how can you measure it.
Phil Shaw, Head of Digital and Innovation, Ipsos Connect, UK
12:00 - 12:45
Advertising Effectiveness: the Long and the Short of it
In a world where marketers are under pressure to deliver immediate results, this presentation comes as a timely warning. It shows that short term results are not a reliable guide to long term success. As a result, strategies designed to maximise immediate effects can actually reduce profits. Les will show how short and long term effects work, and how to balance them so as to maximise ROI. And along the way, he will demolish several marketing myths.
Les Binet, Head of Effectiveness, adam & eve DDB, UK
13:00 - 13:45
Executive Talk: From Idols to idol*
In the era of instant idols, talent shows and X-Factor we tend to forget about the idols from the past.
Odbrana i poslednji dani (Defence and last days) is the album by group Idoli from 1982. Up until now, it remains one of the best-selling albums in former Yugoslavia. One of the founders of the group is Srđan Šaper, who, right after his successful movie career, ended up in communications business. Back in 1997 he started collaboration with McCann Erickson and founded I&F McCann, which is among the top three agencies in the region today. Srdjan Šaper will present his view on development and current status of the advertising networks in the region. But most of all he will reveal his business philosophy, working with people and achieving goals.
*The talk will be in Serbian language.
Srđan Šaper, Founder and CEO, I&F McCann Group, Serbia
Host: Marjan Novak, Editor, Marketing Magazin, Slovenia
Marjan Novak, Editor, Marketing Magazin, Slovenia
13:45 - 15:00 Lunch Break
15:00 - 16:00
Change is Inevitable, Progress is Not
We humans have a wonderful talent for shaping the future. At our best we are able to think our way to what we want from where we are. High adaptability people get stronger, smarter when faced with adversity. They use imagination to create brilliant strategies that provide clever paths to better places. As we develop our confidence in our ability to adapt new situations we can transcend old problems. Max will work with us to apply lessons about high adaptability and bring this focus to life with examples, humour, emotion so you will gain memorable personal, practical insights to help you in the real world.We will explore how strategy, culture and innovation work together and how do we engage talent and goodwill of our people with strategy.
dr. Max Mckeown, Writer, Consultant, Researcher, UK
16:00 - 16:40
Bringing Brand Advertising to the Programmatic Era
Brand Advertising has given marketers the ability to harness and automate mass data in order to precisely reach and successfully engage their audiences. Using case-examples and data samples, Mats Persson will explain what programmatic branding is and exactly how the industry has learnt from previous mistakes, in order to overcome Brand Advertising´s teething problems. Despite the unquestionable benefits that Brand Advertising brings to the table, some brands are still hesitant to adopt this technology due to worries in regards to brand safety, fraud, viewability, creativity and a host of other issues.
Mats Persson, Chief Operating Officer, Adform, Denmark
16:45 - 17:30
Panel: No Risk No Fun
We usually see only the best ideas and business decisions. The ones that were awarded and successful. But we all know that in order to succeed we sometimes have to take risks. And even fail. Relaxed and witty conversation about mistakes that led to success. Or not. Judge for yourself.
Host: Barbara Modic, CEO, Pristop Media, Slovenia
Barbara Modic, CEO, Pristop Media, Slovenia
18:00 VAL 202 Prava moč radia @GH Bernardin Terrace
Socializing
and networking are the empowering forces of every business. Find out what is
possible on the SEMPL terrace.
20:30 - 21:30 Sempler Award Ceremony @Europa Hall
22:00 - 4:00 POP Till You Drop Party @Paprika Club, Portorož